Innovative- that what i call height increasing insoles. Very innovative I say this because they helped me so much to get taller! These super insoles i have been wearing for quite some time and i dont know how i got by without them really... I was 3 inches smaller when I didn't have them and now i am 3 inches taller easily! The height increasing insoles help give me more height but not only just that they actually help with my confidence too!